Our expertise is in the art of embellishments, free hand brush painting, luxury hand embroideries, laces and beads adornments, needle punching etc. Our commitment to high quality craftsmanship standard combined with modern techniques is supported by a team of 300 artisans and designers.

Our Artisans

India has a very rich cultural heritage which we depict to the world via art. We have varied kinds of embroideries & art works which have been handed down over generations, a lot of this craftsmanship is dying due to automation. We here at Kashida are motivated to revive and hold fast these hand crafts by providing a platform where traditional techniques of our highly skilled artisans help in creating excellence, stitching the past with the present to create a future in forms of artisanal treasures..

Luxury Embroidery Craftsmanship


The Art of Kalamkari is an ancient and exquisite form of textile painting. Its origin traces to the early period of alliance between the Persian and Indian trade merchants. Kalamkari literally translates into “pen craft”. ‘Kalam’ is a Persian name meaning pen, and the Urdu word ‘kari’ means art. It is among the most beautiful traditional Indian art forms. Craftsman practicing the Kalamkari art is characterized by free hand painting combined with hand embroideries. This art is known for its beautiful colour patterns that flow through a variety of different themes. The Kalamkari art requires highly technical and specialized artisans. Kalamkari shawls are crafted in luxurious Pashminas (hand spun cashmere) and deftly styled with hand painted patterns on surface. These patterns are further accentuated with intricate hand-embroidery, making each of these pieces a true work of art. No two pieces are identical given the nature of work and artist’s creative interpretation. Some pieces may require up to three years of work.

Aari & Zardozi

Aari & Zardozi work, another traditional technique, is an ancient form of embroidery done with pure gold or silver on a silk thread base. It is also known as metal embroidery. The word Zardozi is derived by combining two words “Zar” and “Dozi” which in Persian language means gold and embroidery respectively. This art of embroidery was originated in Persia and was brought to India by Moghuls. It was initially done with real gold or silver threads with, in between, the application of pearls and precious stones. Zardozi stitches are very close & elaborate. In our contemporary collection very soft metallic threads are used to avoid any scratching when wearing the shawl. For our traditional shawls, 24 carat gold and pure silver may be used upon request from our customers, which in this case is almost absolutely scratchless. Aari work is done using pure silk yarns derived directly from the mulberry silk cocoon and has the finest sharpness of colours & details of embroidery.